Disney International Marketing:
Campaign Management Platform
The Challenge
Disney’s International Marketing Group relied on an outdated, fragmented process to launch theatrical campaigns worldwide.
The Insight
After an initial consultation on pain points, users, and use cases, I identified the real need: not a configured off-the-shelf tool, but a custom platform portal built around how international teams actually work, drawing on familiar SharePoint paradigms.
Engagement
- Won the contract on the spot; flown to LA the next day
- Led a three-day onsite discovery with Disney and agency teams
- Two-week remote sprint: synthesis, usability architecture, and early design system
Outcome
Senior stakeholders under heavy pressure left the final presentation relieved and energized, with a credible path forward on a compressed timeline.
Philosophy
Wireframes are blueprints. Every discipline receiving them, from stakeholders to dev to QA, should find exactly what they need to execute.
Disney IMG Ecosystem Diagram & Approach
System Sitemap
Wireframe: Annual Campaign Timeline. A complex system made intuitive. Color-coded campaigns and shape-coded start/end states create a simple visual key for effortless browsing. Toggle between timeline and calendar views, filter by campaign or film event. Alerts and Hot List (My Tasks, Watch List) follow the user everywhere.
Wireframe: Selected Campaign. A 2.5-month view of key milestones with zoomable timeline. A compact, spreadsheet-style panel below supports sorting, selecting, emailing, and alerts. A persistent Campaigns panel provides navigation across active, past, and future campaigns.
Wireframe: Calendar Grid. Campaigns and events unified in one view, each with distinct interactions. Users create items directly and drill deeper through a persistent data panel, keeping critical information in reach.
Wireframe: Calendar Grid – Week View. The calendar grid view with controls for viewing by day, week and month.
Exploration of approaches to timeline design