Toyota – AI & Spatial Computing Innovations
The Challenge
Pocket Source, Toyota's sales and dealer app, hadn't been updated in two years. Toyota wanted it reimagined through emerging technology.
The Brief
Concepts tiered good / better / best, ranked by:
- Cost
- Technology viability
- Overall vision
- Fit for user needs
Deliverable
A concept deck with supporting references and usage scenarios (below).
Outcome
Many of Toyota's competitors have since implemented my mid- and top-tier concepts.
Re-architecting & Updating Core Features
Considerations of Platform, Process & Information Design
Deeply Engaging & Immersive. Indispensable.
IBM Watson trained for Toyota-specific AI; VR & AR to experience car like never before.
The Roadmap. Three instances of a high-level roadmap for all core features, as seen through the lens of each tier of the tech solutions proposal.