Meta Co. – Augmented Reality
In this “Zero to 1” startup, I established Meta’s first Product UX design group, melding 3D prototyping R&D, 2D and UX disciplines. Led platform design, created UX architecture for augmented reality cloud-based ecosystem based on custom APIs and SDK framework; comprised of native & third-party apps for an original HMD powering holographic spatial experiences. Authored AR HIG & drove research and prototyping of AR–UX usability best practices. Authored detailed specs on conversational UI, holograph-application design & usability (incl. user testing), features & functionality, defined OOBE experience for Meta 2 HMD release. Scoped & led UX rapid prototyping sprints, created touchless interaction models while leveraging HCI principles based on device inputs: hand/body gestures, gaze/eye-tracking, voice-based and NUI interfaces. Worked closely with computer vision & SLAM engineers & a small team charting a lot of unknown territory. Collaborated with C-suite on product road-mapping and implementation.
























Frog Design created the base HMD unit. I was asked to consider the usability, size and placement of several additional buttons along both sides of the unit." loading="lazy">

Steve Mann, Stefano Baldassi, Ray Lo and Jayse Hansen." loading="lazy">